BRAND

Name: staged –

just like the rest of you:

illustration of the difference

between person and persona.

Views skewed

to attract more views

Express to impress

to the point of distress;

to speak to the point of silence

in self-censorship,

Scream internally; hit delete

and capture that unruly hand

sketching things that are bad for brand.

Person…Persona…Personality is product

Label on packaging

for front-row display

Store manager says

Personality fits within a label

with-in one

Dimension – character type; meticulously

print: flat

Paragon of perfect;

The artist who paints with an airbrush,

A man on a screen, as virtual as his tools;

An image

is all you’ll ever be.

Yet, graciously consumable, fashionably late

With a fast-approaching expiration date.

-Akotowaa